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Lesson Transcript

Business Thai for Beginners Season 1 Lesson 22 - Understanding a Thai Advertisement
INTRODUCTION
John: Hi everyone, and welcome back to ThaiPod101.com. This is Business Thai for Beginners Season 1 Lesson 22 - Understanding a Thai Advertisement. John Here.
Anutida: สวัสดีค่ะ (sà-wàt-dii khâ) I'm Anutida.
John: In this lesson, you’ll learn about advertisements. The advertisement is heard on the radio.
John: The presenter will speak both formal and informal Thai. Okay, let's listen to the conversation.
DIALOGUE
ผู้ประกาศโฆษณา: เราคัดสรรแต่สิ่งที่ดีที่สุดมาให้คุณ เราควบคุมการผลิตและคัดสรรวัตถุดิบคุณภาพเยี่ยม เพื่อให้ได้สูตรขนมสไตล์ยุโรปตามต้นตำรับ
rao khát-săn dtàae sìng thîi dii thîi sùt maa hâi khun rao khûuap-khum gaan phà-lìt láe khát-săn wát-thù-dìp khun-ná-phâap yîiam phûuea hâi dâai sùut khà-nŏm sà-dtaai yú-ròop dtaam dtôn-dtam-ràp
ขนมปังของเราอบสดใหม่ทุกวัน ด้วยขั้นตอนการผลิตที่พิถีพิถัน
khà-nŏm-bpang khǎawng rao òp sòt mài thúk-wan dûuai khân-dtaawn gaan phà-lìt thîi phí-thǐi-phí-thăn
คุณจะได้ลิ้มลองสินค้าที่อร่อยคุณภาพระดับพรีเมี่ยม
khun jà dâai lím-laawng sĭn-kháa thîi à-ràuy khun-ná-phâap rá-dàp phrii-mîiam
John: Listen to the conversation one time slowly.
ผู้ประกาศโฆษณา: เราคัดสรรแต่สิ่งที่ดีที่สุดมาให้คุณ เราควบคุมการผลิตและคัดสรรวัตถุดิบคุณภาพเยี่ยม เพื่อให้ได้สูตรขนมสไตล์ยุโรปตามต้นตำรับ
rao khát-săn dtàae sìng thîi dii thîi sùt maa hâi khun rao khûuap-khum gaan phà-lìt láe khát-săn wát-thù-dìp khun-ná-phâap yîiam phûuea hâi dâai sùut khà-nŏm sà-dtaai yú-ròop dtaam dtôn-dtam-ràp
ขนมปังของเราอบสดใหม่ทุกวัน ด้วยขั้นตอนการผลิตที่พิถีพิถัน
khà-nŏm-bpang khǎawng rao òp sòt mài thúk-wan dûuai khân-dtaawn gaan phà-lìt thîi phí-thǐi-phí-thăn
คุณจะได้ลิ้มลองสินค้าที่อร่อยคุณภาพระดับพรีเมี่ยม
khun jà dâai lím-laawng sĭn-kháa thîi à-ràuy khun-ná-phâap rá-dàp phrii-mîiam
John: Listen to the conversation with the English translation.
ผู้ประกาศโฆษณา: เราคัดสรรแต่สิ่งที่ดีที่สุดมาให้คุณ เราควบคุมการผลิตและคัดสรรวัตถุดิบคุณภาพเยี่ยม เพื่อให้ได้สูตรขนมสไตล์ยุโรปตามต้นตำรับ
rao khát-săn dtàae sìng thîi dii thîi sùt maa hâi khun rao khûuap-khum gaan phà-lìt láe khát-săn wát-thù-dìp khun-ná-phâap yîiam phûuea hâi dâai sùut khà-nŏm sà-dtaai yú-ròop dtaam dtôn-dtam-ràp
Presenter: We choose only the best for you! We control our production and select only the best quality of ingredients, in order to get the original recipe for European style bread.
ขนมปังของเราอบสดใหม่ทุกวัน ด้วยขั้นตอนการผลิตที่พิถีพิถัน
khà-nŏm-bpang khǎawng rao òp sòt mài thúk-wan dûuai khân-dtaawn gaan phà-lìt thîi phí-thǐi-phí-thăn
Our bread is freshly baked every day with a meticulous production process.
คุณจะได้ลิ้มลองสินค้าที่อร่อยคุณภาพระดับพรีเมี่ยม
khun jà dâai lím-laawng sĭn-kháa thîi à-ràuy khun-ná-phâap rá-dàp phrii-mîiam
You will get a taste of delicious high-quality premium bread.
John: This time we didn’t hear a conversation, but instead we heard a radio advertisement.
Anutida: Yes, that was something different for this series!
John: Bread is a staple in many diets around the world, especially in Europe.
Anutida: That’s why the advert was advertising European style bread!
John: What are advertisements usually like in Thailand?
Anutida: I think that Thai advertisements are pretty famous around the world.
John: Yes, I think I’ve seen some on those TV programs that show adverts from around the world.
Anutida: You probably have!
John: What are Thai advertisements famous for?
Anutida: They’re usually either very emotional, or very funny.
John: Are they very typically Thai?
Anutida: Yes, you can learn a lot about Thai culture from the advertisements.
John: Okay, now onto the vocab.
VOCAB LIST
John: Let’s take a look at the vocabulary from this lesson. The first word is...
Anutida: คัดสรร(khát-săn) [natural native speed]
John: "to choose, to select"
Anutida: คัดสรร(khát-săn) [slowly - broken down by syllable]
Anutida: คัดสรร(khát-săn) [natural native speed]
John: Next we have...
Anutida: วัตถุดิบ(wát-thù-dìp) [natural native speed]
John: "ingredients"
Anutida: วัตถุดิบ(wát-thù-dìp) [slowly - broken down by syllable]
Anutida: วัตถุดิบ(wát-thù-dìp) [natural native speed]
John: Next we have...
Anutida: ควบคุม(khûuap-khum) [natural native speed]
John: "to control"
Anutida: ควบคุม(khûuap-khum) [slowly - broken down by syllable]
Anutida: ควบคุม(khûuap-khum) [natural native speed]
John: Next we have...
Anutida: การผลิต(gaan phà-lìt) [natural native speed]
John: "production"
Anutida: การผลิต(gaan phà-lìt) [slowly - broken down by syllable]
Anutida: การผลิต(gaan phà-lìt) [natural native speed]
John: Next we have...
Anutida: ต้นตำรับ(dtôn-dtam-ràp) [natural native speed]
John: "original"
Anutida: ต้นตำรับ(dtôn-dtam-ràp) [slowly - broken down by syllable]
Anutida: ต้นตำรับ(dtôn-dtam-ràp) [natural native speed]
John: Next we have...
Anutida: สูตร(sùut) [natural native speed]
John: "recipe"
Anutida: สูตร(sùut) [slowly - broken down by syllable]
Anutida: สูตร(sùut) [natural native speed]
John: Next we have...
Anutida: ขนมปัง(khà-nŏm-bpang) [natural native speed]
John: "bread"
Anutida: ขนมปัง(khà-nŏm-bpang) [slowly - broken down by syllable]
Anutida: ขนมปัง(khà-nŏm-bpang) [natural native speed]
John: Next we have...
Anutida: พิถีพิถัน(phí-thǐi-phí-thăn) [natural native speed]
John: "meticulously"
Anutida: พิถีพิถัน(phí-thǐi-phí-thăn) [slowly - broken down by syllable]
Anutida: พิถีพิถัน(phí-thǐi-phí-thăn) [natural native speed]
John: Next we have...
Anutida: อร่อย(à-ràuy) [natural native speed]
John: "delicious"
Anutida: อร่อย(à-ràuy) [slowly - broken down by syllable]
Anutida: อร่อย(à-ràuy) [natural native speed]
John: And last...
Anutida: คุณภาพ [natural native speed]
John: "quality"
Anutida: คุณภาพ [slowly - broken down by syllable]
Anutida: คุณภาพ [natural native speed]
KEY VOCAB AND PHRASES
John: Let's have a closer look at the usage of some of the words and phrases from this lesson. The first word is...
Anutida: เพื่อให้ได้...(phûuea hâi dâai)
John: meaning "in order to get... / in order to have..."
John: This is a phrase.
Anutida: Yes, and it is used to link together two other phrases or sentences.
John: You can use it to tell the consequence or result of an action.
Anutida: You can use it in both formal and informal situations.
John: Can you give us an example using this phrase?
Anutida: Sure. For example, you can say... ฉันอ่านหนังสืออย่างหนักเพื่อให้ได้เข้ามหาวิทยาลัย(chăn àan năng-sǔue yàang nàk phûuea hâi dâai khâo má-hăa-wít-thá-yaa-lai)
John: ...which means "I study very hard in order to get accepted into university."
John: Okay, what's the next word?
Anutida: คุณจะได้...(khun jà dâa)
John: meaning "You will get..."
John: Let’s break this phrase down.
Anutida: First is คุณ(khun), which means "you." Next is จะ(jà).
John: This is "will." The end of the phrase is "to get."
Anutida: Yes, ได้(dâai).
John: This phrase will then be followed by a noun or a verb.
Anutida: It is a phrase explaining what you will get or receive.
John: Can you give us an example using this phrase?
Anutida: Sure. For example, you can say... คุณจะได้งานที่คุณหวังไว้(khun jà dâai ngaan thîi khun wăng wái)
John: ... which means "You will get the job you wish for."
John: Okay, now onto the lesson focus.

Lesson focus

John: In this lesson, you'll learn about advertisements.
John: Let’s hear some words and phrases that will help us promote a product.
Anutida: First is มีคุณภาพดี (mii khun-ná-phâap dii)
John: "with good quality"
Anutida: อร่อย (à-ràuy)
John: This is the adjective "delicious."
Anutida: สวยงาม (sŭuai ngaam)
John: This is another adjective meaning "beautiful."
Anutida: สดใหม่ (sòt mài)
John: Again, this is the adjective "new and fresh."
Anutida: ราคาถูก (raa-khaa thùuk)
John: "cheap price"
Anutida: ของแท้ 100% (khǎawng tháae ráuy bpooe-sen)
John: "100% authentic, genuine, original." When you actually write, or hear, an advertisement, you’ll notice that the language is a little different to regular Thai.
Anutida: Yes, it’s more fancy and persuading.
John: Anutida, can you give us some examples of good phrases for advertising?
Anutida: Sure! First is คัดสรรวัตถุดิบที่มีคุณภาพเยี่ยม (khát-săn wát-thù-dìp khun-ná-phâap yîiam)
John: "to select only the best ingredients"
Anutida: ด้วยขั้นตอนการผลิตที่พิถีพิถัน (dûuai khân-dtaawn gaan phà-lìt thîi phí-thǐi-phí-thăn)
John: "with a meticulous production process"
Anutida: โดยคงความสดใหม่ (dooi khong khwaam sòt-mài)
John: "by maintaining it’s freshness"
Anutida: ดีต่อสุขภาพ (dii dtàaw sùk-khà-phâap)
John: "good for health"
Anutida: รักษาคุณภาพผลิตภัณฑ์ (rák-săa khun-ná-phâap phà-lìt-dtà-phan)
John: "to maintain the quality of the product"
John: Listeners, find more information and examples in the Lesson Notes PDF of this lesson.

Outro

John: Okay, that’s all for this lesson. Thank you for listening, everyone, and we’ll see you next time! Bye!
Anutida: แล้วพบกันใหม่ค่ะ (láaeo phóp gan mài khâ)

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