Learn how to understand an advertisement
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| Business Thai for Beginners Season 1 Lesson 22 - Understanding a Thai Advertisement |
| INTRODUCTION |
| John: Hi everyone, and welcome back to ThaiPod101.com. This is Business Thai for Beginners Season 1 Lesson 22 - Understanding a Thai Advertisement. John Here. |
| Anutida: สวัสดีค่ะ (sà-wàt-dii khâ) I'm Anutida. |
| John: In this lesson, you’ll learn about advertisements. The advertisement is heard on the radio. |
| John: The presenter will speak both formal and informal Thai. Okay, let's listen to the conversation. |
| DIALOGUE |
| ผู้ประกาศโฆษณา: เราคัดสรรแต่สิ่งที่ดีที่สุดมาให้คุณ เราควบคุมการผลิตและคัดสรรวัตถุดิบคุณภาพเยี่ยม เพื่อให้ได้สูตรขนมสไตล์ยุโรปตามต้นตำรับ |
| rao khát-săn dtàae sìng thîi dii thîi sùt maa hâi khun rao khûuap-khum gaan phà-lìt láe khát-săn wát-thù-dìp khun-ná-phâap yîiam phûuea hâi dâai sùut khà-nŏm sà-dtaai yú-ròop dtaam dtôn-dtam-ràp |
| ขนมปังของเราอบสดใหม่ทุกวัน ด้วยขั้นตอนการผลิตที่พิถีพิถัน |
| khà-nŏm-bpang khǎawng rao òp sòt mài thúk-wan dûuai khân-dtaawn gaan phà-lìt thîi phí-thǐi-phí-thăn |
| คุณจะได้ลิ้มลองสินค้าที่อร่อยคุณภาพระดับพรีเมี่ยม |
| khun jà dâai lím-laawng sĭn-kháa thîi à-ràuy khun-ná-phâap rá-dàp phrii-mîiam |
| John: Listen to the conversation one time slowly. |
| ผู้ประกาศโฆษณา: เราคัดสรรแต่สิ่งที่ดีที่สุดมาให้คุณ เราควบคุมการผลิตและคัดสรรวัตถุดิบคุณภาพเยี่ยม เพื่อให้ได้สูตรขนมสไตล์ยุโรปตามต้นตำรับ |
| rao khát-săn dtàae sìng thîi dii thîi sùt maa hâi khun rao khûuap-khum gaan phà-lìt láe khát-săn wát-thù-dìp khun-ná-phâap yîiam phûuea hâi dâai sùut khà-nŏm sà-dtaai yú-ròop dtaam dtôn-dtam-ràp |
| ขนมปังของเราอบสดใหม่ทุกวัน ด้วยขั้นตอนการผลิตที่พิถีพิถัน |
| khà-nŏm-bpang khǎawng rao òp sòt mài thúk-wan dûuai khân-dtaawn gaan phà-lìt thîi phí-thǐi-phí-thăn |
| คุณจะได้ลิ้มลองสินค้าที่อร่อยคุณภาพระดับพรีเมี่ยม |
| khun jà dâai lím-laawng sĭn-kháa thîi à-ràuy khun-ná-phâap rá-dàp phrii-mîiam |
| John: Listen to the conversation with the English translation. |
| ผู้ประกาศโฆษณา: เราคัดสรรแต่สิ่งที่ดีที่สุดมาให้คุณ เราควบคุมการผลิตและคัดสรรวัตถุดิบคุณภาพเยี่ยม เพื่อให้ได้สูตรขนมสไตล์ยุโรปตามต้นตำรับ |
| rao khát-săn dtàae sìng thîi dii thîi sùt maa hâi khun rao khûuap-khum gaan phà-lìt láe khát-săn wát-thù-dìp khun-ná-phâap yîiam phûuea hâi dâai sùut khà-nŏm sà-dtaai yú-ròop dtaam dtôn-dtam-ràp |
| Presenter: We choose only the best for you! We control our production and select only the best quality of ingredients, in order to get the original recipe for European style bread. |
| ขนมปังของเราอบสดใหม่ทุกวัน ด้วยขั้นตอนการผลิตที่พิถีพิถัน |
| khà-nŏm-bpang khǎawng rao òp sòt mài thúk-wan dûuai khân-dtaawn gaan phà-lìt thîi phí-thǐi-phí-thăn |
| Our bread is freshly baked every day with a meticulous production process. |
| คุณจะได้ลิ้มลองสินค้าที่อร่อยคุณภาพระดับพรีเมี่ยม |
| khun jà dâai lím-laawng sĭn-kháa thîi à-ràuy khun-ná-phâap rá-dàp phrii-mîiam |
| You will get a taste of delicious high-quality premium bread. |
| John: This time we didn’t hear a conversation, but instead we heard a radio advertisement. |
| Anutida: Yes, that was something different for this series! |
| John: Bread is a staple in many diets around the world, especially in Europe. |
| Anutida: That’s why the advert was advertising European style bread! |
| John: What are advertisements usually like in Thailand? |
| Anutida: I think that Thai advertisements are pretty famous around the world. |
| John: Yes, I think I’ve seen some on those TV programs that show adverts from around the world. |
| Anutida: You probably have! |
| John: What are Thai advertisements famous for? |
| Anutida: They’re usually either very emotional, or very funny. |
| John: Are they very typically Thai? |
| Anutida: Yes, you can learn a lot about Thai culture from the advertisements. |
| John: Okay, now onto the vocab. |
| VOCAB LIST |
| John: Let’s take a look at the vocabulary from this lesson. The first word is... |
| Anutida: คัดสรร(khát-săn) [natural native speed] |
| John: "to choose, to select" |
| Anutida: คัดสรร(khát-săn) [slowly - broken down by syllable] |
| Anutida: คัดสรร(khát-săn) [natural native speed] |
| John: Next we have... |
| Anutida: วัตถุดิบ(wát-thù-dìp) [natural native speed] |
| John: "ingredients" |
| Anutida: วัตถุดิบ(wát-thù-dìp) [slowly - broken down by syllable] |
| Anutida: วัตถุดิบ(wát-thù-dìp) [natural native speed] |
| John: Next we have... |
| Anutida: ควบคุม(khûuap-khum) [natural native speed] |
| John: "to control" |
| Anutida: ควบคุม(khûuap-khum) [slowly - broken down by syllable] |
| Anutida: ควบคุม(khûuap-khum) [natural native speed] |
| John: Next we have... |
| Anutida: การผลิต(gaan phà-lìt) [natural native speed] |
| John: "production" |
| Anutida: การผลิต(gaan phà-lìt) [slowly - broken down by syllable] |
| Anutida: การผลิต(gaan phà-lìt) [natural native speed] |
| John: Next we have... |
| Anutida: ต้นตำรับ(dtôn-dtam-ràp) [natural native speed] |
| John: "original" |
| Anutida: ต้นตำรับ(dtôn-dtam-ràp) [slowly - broken down by syllable] |
| Anutida: ต้นตำรับ(dtôn-dtam-ràp) [natural native speed] |
| John: Next we have... |
| Anutida: สูตร(sùut) [natural native speed] |
| John: "recipe" |
| Anutida: สูตร(sùut) [slowly - broken down by syllable] |
| Anutida: สูตร(sùut) [natural native speed] |
| John: Next we have... |
| Anutida: ขนมปัง(khà-nŏm-bpang) [natural native speed] |
| John: "bread" |
| Anutida: ขนมปัง(khà-nŏm-bpang) [slowly - broken down by syllable] |
| Anutida: ขนมปัง(khà-nŏm-bpang) [natural native speed] |
| John: Next we have... |
| Anutida: พิถีพิถัน(phí-thǐi-phí-thăn) [natural native speed] |
| John: "meticulously" |
| Anutida: พิถีพิถัน(phí-thǐi-phí-thăn) [slowly - broken down by syllable] |
| Anutida: พิถีพิถัน(phí-thǐi-phí-thăn) [natural native speed] |
| John: Next we have... |
| Anutida: อร่อย(à-ràuy) [natural native speed] |
| John: "delicious" |
| Anutida: อร่อย(à-ràuy) [slowly - broken down by syllable] |
| Anutida: อร่อย(à-ràuy) [natural native speed] |
| John: And last... |
| Anutida: คุณภาพ [natural native speed] |
| John: "quality" |
| Anutida: คุณภาพ [slowly - broken down by syllable] |
| Anutida: คุณภาพ [natural native speed] |
| KEY VOCAB AND PHRASES |
| John: Let's have a closer look at the usage of some of the words and phrases from this lesson. The first word is... |
| Anutida: เพื่อให้ได้...(phûuea hâi dâai) |
| John: meaning "in order to get... / in order to have..." |
| John: This is a phrase. |
| Anutida: Yes, and it is used to link together two other phrases or sentences. |
| John: You can use it to tell the consequence or result of an action. |
| Anutida: You can use it in both formal and informal situations. |
| John: Can you give us an example using this phrase? |
| Anutida: Sure. For example, you can say... ฉันอ่านหนังสืออย่างหนักเพื่อให้ได้เข้ามหาวิทยาลัย(chăn àan năng-sǔue yàang nàk phûuea hâi dâai khâo má-hăa-wít-thá-yaa-lai) |
| John: ...which means "I study very hard in order to get accepted into university." |
| John: Okay, what's the next word? |
| Anutida: คุณจะได้...(khun jà dâa) |
| John: meaning "You will get..." |
| John: Let’s break this phrase down. |
| Anutida: First is คุณ(khun), which means "you." Next is จะ(jà). |
| John: This is "will." The end of the phrase is "to get." |
| Anutida: Yes, ได้(dâai). |
| John: This phrase will then be followed by a noun or a verb. |
| Anutida: It is a phrase explaining what you will get or receive. |
| John: Can you give us an example using this phrase? |
| Anutida: Sure. For example, you can say... คุณจะได้งานที่คุณหวังไว้(khun jà dâai ngaan thîi khun wăng wái) |
| John: ... which means "You will get the job you wish for." |
| John: Okay, now onto the lesson focus. |
Lesson focus |
|---|
| John: In this lesson, you'll learn about advertisements. |
| John: Let’s hear some words and phrases that will help us promote a product. |
| Anutida: First is มีคุณภาพดี (mii khun-ná-phâap dii) |
| John: "with good quality" |
| Anutida: อร่อย (à-ràuy) |
| John: This is the adjective "delicious." |
| Anutida: สวยงาม (sŭuai ngaam) |
| John: This is another adjective meaning "beautiful." |
| Anutida: สดใหม่ (sòt mài) |
| John: Again, this is the adjective "new and fresh." |
| Anutida: ราคาถูก (raa-khaa thùuk) |
| John: "cheap price" |
| Anutida: ของแท้ 100% (khǎawng tháae ráuy bpooe-sen) |
| John: "100% authentic, genuine, original." When you actually write, or hear, an advertisement, you’ll notice that the language is a little different to regular Thai. |
| Anutida: Yes, it’s more fancy and persuading. |
| John: Anutida, can you give us some examples of good phrases for advertising? |
| Anutida: Sure! First is คัดสรรวัตถุดิบที่มีคุณภาพเยี่ยม (khát-săn wát-thù-dìp khun-ná-phâap yîiam) |
| John: "to select only the best ingredients" |
| Anutida: ด้วยขั้นตอนการผลิตที่พิถีพิถัน (dûuai khân-dtaawn gaan phà-lìt thîi phí-thǐi-phí-thăn) |
| John: "with a meticulous production process" |
| Anutida: โดยคงความสดใหม่ (dooi khong khwaam sòt-mài) |
| John: "by maintaining it’s freshness" |
| Anutida: ดีต่อสุขภาพ (dii dtàaw sùk-khà-phâap) |
| John: "good for health" |
| Anutida: รักษาคุณภาพผลิตภัณฑ์ (rák-săa khun-ná-phâap phà-lìt-dtà-phan) |
| John: "to maintain the quality of the product" |
| John: Listeners, find more information and examples in the Lesson Notes PDF of this lesson. |
Outro |
| John: Okay, that’s all for this lesson. Thank you for listening, everyone, and we’ll see you next time! Bye! |
| Anutida: แล้วพบกันใหม่ค่ะ (láaeo phóp gan mài khâ) |
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